OLINS was founded in 2002 to provide high quality direct marketing services to small and mid-sized companies. Our philosophy of partnering with our customers and our ability to provide small businesses with the pricing advantages and segmentation resources normally available only to Fortune 500 companies has enabled us to generate over 500,000 sales leads for our clients in addition to filling over 320,000 seminar seats.

If you are looking for help with your direct marketing efforts and would like to work with a group of professionals who have a proven track record; the resources and technology to compete in today’s direct marketing field; and the dedication and commitment it takes to develop and execute a successful, sustainable program, you need to call OLINS!

OLINS – Your partners in success... one to one.

Customer Gateway is a joint venture combining some of the best of the IMC program with social media sweeps and targeted for the franchise word. Find out more here

OLINS was founded in 2002 by a group of marketing professionals who wanted to provide a different approach to direct marketing and lead generation. Having been instrumental in a number of large scale direct marketing programs, OLINS’ founders wanted bring the ability to leverage technology and buying power enjoyed by large marketers within reach of small to medium sized companies.

We recognized that scalability and technology investment were two of the largest barriers that faced start ups and even medium sized companies. We understood that many just couldn’t compete with larger organizations simply because they didn’t have access to the tools and cost structures needed to undertake a sustainable marketing campaign. We set out with a mission to level the playing field… to bring the advantages enjoyed by large companies with large budgets to small and medium companies.

For nearly ten years we have been successfully helping our customers compete with the “big guys”. In the meantime our company has expanded, evolved and grown as well. We have expanded beyond the traditional areas of direct marketing, and lead the way in social media, response channel options, and technological innovation.

Our Management Team:

Bill Herring, Chief Executive Officer

Bill has nearly 40 years of experience in printing, direct marketing and technology. From his early days with Wallace Business Forms to his later work with Texas Direct, North American Communications, and as one of the founders of OLINS, Bill has been a driving force behind the evolution of direct marketing techniques and strategies. His technical expertise has helped OLINS develop an array of proprietary capabilities that make OLINS unique in the industry.

Kent Merrell, Chief Operating Officer & Creative Director

Kent has over 30 years of experience in designing and implementing highly successful direct marketing campaigns. With 30+ Echo Awards www.dma-echo.org Kent has proven his ability as a creative director and brings a wealth of talent to OLINS. In 1992 Kent founded Merrell-Remington Direct and has developed campaigns for a variety of financial services, packaged goods, and technology companies. As one of the founders of OLINS, he brings his unique creative vision to the work we do for our clients.

Pedro Nogueiro, Chief Marketing Officer

Pedro has over 20 years of marketing expertise, primarily with financial services organizations. He developed and managed highly successful marketing and lead generation programs at American Express and GE Capital. Pedro has also provided strategic marketing consulting and program management services for financial services leaders such as Charles Schwab & Co, Prudential Insurance, and Wells Fargo Bank. As one of OLINS’ founders, he can work closely with new clients in developing , refining and enhancing their marketing programs using OLINS tools and resources.

Randall Achziger, Chief Technology Officer

Randall joined OLINS in 2002, and working closely with Bill Herring, has lead the design and development of our technology platform. He holds a BS in Computer Science and several certifications from Microsoft, Sun Microsystems, Cisco and others.  Before OLINS, Randall taught programming to several technical companies, military departments, state governments and state education divisions. He also has a background in sales management and was the Regional Vice President for a national wholesale company before leaving to focus on the IT field.

Randall currently oversees the day-to-day development and maintenance of all databases, websites and programs that make up the technical workings of OLINS.  His team has developed the instant list locking and live count system, automated list integration, ORIII response with personalized web and automated call redirection and OLINS IMC automated social network system.

Along with our staff of dedicated professionals, we work tirelessly to provide our clients with the very best technology, resources and expertise. We are committed to bring large company advantages to any size client in order to help them successfully grow their business.

OLINS – Your partners in success… one to one.

If you have any questions, please contact us. We’ll be glad to help.
Email: info@olins.org
Telephone: (888) 654-6746

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OLINS is not: A traditional Direct Marketing Agency, although we provide all the services of agencies offer.

OLINS is not: A letter-shop, printer, or print broker although we can print, fold and insert your mailings in-house, or we can work with one of our national partners in the printing business to produce large volumes quickly.

OLINS is not: a web development and technology company, although we can provide web design, hosting and develop social media content.

OLINS is: none of the above in the traditional sense that you may think of those types of companies, yet we are all of the above in terms of the services and expertise we can provide to you. We are a new kind of marketing company, for a new age of marketing.

Our suite of tools includes:

Database Marketing • Data Mining & Data Design • Creative Design and Messaging
List Manipulation, Profiling & Modeling • Response Management & Lead Fulfillment
Personal Package Fulfillment • Social Media Management & Web Development
Variable Digital & On-Demand Digital Printing

OLINS philosophy regarding clients and customers is perhaps unique in our field. We don’t have any clients or customers... we have partners. Many companies talk about "partnering" with their clients, but ultimately still treat the relationship as one of customer and vendor. At OLINS, we take the philosophy of partnership very seriously and it permeates everything we do, from how we approach a project, to how we structure compensation. We truly believe that we only succeed when our partners succeed.

Of course, we recognize that a relationship must often begin as a customer and vendor relationship until both parties get to know each other, and that’s OK too. However, even if you are a first time customer who just wants to try a small lead order with us to see if we perform, we at OLINS will still think of you as our partner and will not be satisfied unless you succeed. That’s our philosophy and we stand behind it.

OLINS – Your partners in success… one to one.

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At OLINS we recognize the importance of an effective lead generation program, we have generated over 500,000 leads for our clients since we started back in 2002. Our experience has taught us that success involves more than just generating a list of prospects or getting your phone to ring. Often times that lead generation mailing is the first contact between you and your future client, it’s the all-important "first impression"… there are no second chances.

Each member of OLINS leadership team has been developing direct marketing programs and generating leads for over 20 years. We know how to generate a quality lead at an economical price while adhering to brand standards, government regulations and industry best practices. We know how to get the job done.

Lead generation has evolved far beyond direct mail and phone calls. In order to have a truly effective lead program today, one must utilize the technology and communication avenues that appeal to today’s prospective clients. Whether you are looking at paid search, email, social media, search engine optimization, or even better, the coherent integration of all of these online avenues, OLINS is the organization that knows how leverage today’s technology to get you in front of the right prospects.

You know that in order to succeed in sales you need qualified leads. Generating a qualified lead requires accurate targeting, efficient execution, and effective tracking & management.

Accurate targeting is more than just picking a set of demographic criteria and choosing a few zip codes. In order to optimize your lead generation dollars you need targeting that incorporates extensive data models and profiling, accurate tracking of past contacts, and systematized tracking of results.

The best time to contact a prospect is when it’s convenient for them, and the best way to be sure you are speaking with them at a convenient time for them, is to let them call you! That’s where OR3 comes in – it allows responses to come in via mail, internet or phone, and that inbound phone call is forwarded to you. Incoming lead calls can go to your office, your cell or wherever you choose. Best of all, the lead is captured and matched back to our mail file, so you will be able to follow up on everyone who responded!

OLINS – Your partners in success... one to one.

Too often lead generation is viewed as a stand-alone function and not part of the greater marketing plan, or conversely it’s seen as an afterthought or byproduct of a general advertising campaign. OLINS recognizes that lead generation should be an integral part of the overall marketing plan, by design, not by accident.

In order to optimize your marketing expenditures and help translate you dollars into new customers you need a lead generation partner that can help you formalize a strategy and execute efficiently and effectively. Modeling and segmentation are a given, OLINS takes it one step further using data processing and storage capabilities that would have been considered impressive for even the largest technology companies a couple of years ago. We have developed proprietary profiling algorithms that enable us to more clearly identify the right target customers and allow us to get the right message to the right individual.

In today’s world it’s not enough to just target the right person, and deliver the message that resonates with them; you must allow them to respond in a manner that appeals to them. With OR3 your prospects can respond via web, mail, or phone… and you can capture their response as soon as they initiate contact with OR3 – contact us today to find out why OR3 is better than PURL’s and call centers.

For OLINS, response management, data mining and reporting aren’t afterthoughts – they are integral into how we design marketing programs. Every strategic partnership we initiate is developed with two primary goals in mind – Optimize marketing dollars and capture results that can be leveraged for our partners’ future marketing efforts.

OLINS – Your partners in success... one to one.

As the agency business becomes more competitive, every agency is looking to provide greater value to their clients. Partnering with OLINS can allow you to provide more tools and services to your clients without having to incur the additional expense of developing in-house capabilities. Particularly in the area of lead generation, which requires not only direct marketing experience, but also the tools and systems needed for effective tracking, reporting and analysis? You can leverage our extensive data processing capabilities to provide your clients world class levels of analysis that help drive new strategies and programs.

OLINS OR3 enables you to provide your clients with state of the art tools for response capture, and variable response vehicles. Additionally, our extensive capabilities in the newer online disciplines such as social media, paid search and email direct marketing campaigns will set you apart from the competition without requiring you to invest in developing those capabilities in house.

OLINS – Your partners in success... one to one.

Prospective franchisees are looking for the best opportunity and value. When determining which franchise they will choose, they look at the level of support provided and how that can help them succeed. Lead generation can be a key differentiator for many potential franchisees and having a comprehensive lead generation program can set your opportunity apart from the rest.

Partnering with OLINS can allow you to provide more tools and services to your franchisees without having to incur the additional expense of developing those capabilities. Particularly in the area of lead generation, which requires not only direct marketing experience, but also the tools and systems needed for effective tracking, reporting and analysis.

Incorporating OLINS OR3 as part of your marketing support plan enables you to provide your franchisees with state of the art tools for response capture, and variable response vehicles. Additionally, our extensive capabilities in the newer online disciplines such as social media, paid search and email direct marketing campaigns will set you apart from the competition without requiring you to invest in developing those capabilities in house.

OLINS – Your partners in success... one to one.

OLINS was established in 2002 and for nearly 10 years we’ve been helping some of the nation’s top financial services providers exceed their sales goals! We understand that growing a successful organization is about attracting the right people and deploying them in the right place.

At OLINS we begin every recruiting effort with a comprehensive analysis of your sales territory in order to determine exactly where additional sales professionals will be of most value to your organization.

Once we’ve worked together to finalize the target geography for recruiting, we’ll bring to bear our direct marketing, creative design, and communications expertise to develop a message that clearly presents the opportunity you are offering. Because we treat every client relationship as a strategic partnership, we can also provide you with a suite of tools that will allow you to outshine your competition in the areas of Lead Generation, Social Media Marketing, and Internet Leads.

Not only will OLINS provide the ability for you to target your recruiting, but we can provide you with lead generation potentials by geography, demographic segment or even SIC Code for B2B sales. Understanding your lead potentials will allow you to maximize the effectiveness of your recruiting dollars by yielding sales recruits where they can have the biggest impact on your overall sales. We can provide results reporting that will allow you to understand what channels and messages are most successful in recruiting the types of sales people you want to attract.

By partnering with OLINS to provide leads, social media presence and clear tracking of results you can more effectively manage your sales force, motivate and reward top performers leading to improved retention and reduced long term recruiting cost.

OLINS – Your partners in success... one to one.

Whether you are trying to establish a sales force for a new product niche, leverage current success to expand into new geography or markets you need a clear understanding of the market potential before initiating a recruiting effort. OLINS can help provide you with a better understanding of your lead potentials.

OLINS – Your partners in success... one to one.

Partnering with OLINS allows agencies to provide services their clients need without having to commit internal resources to non-core efforts. You will have the recruiting expertise and resources at your disposal without having to carry the overhead.

Agencies can excel at creative development and program design, but often lack the internal resources to implement recruiting programs. Make your creative shine and your program concepts a reality without having to staff internally for recruiting efforts. By partnering with OLINS you can meet more of your clients’ needs without having to tie up valuable resources.

OLINS – Your partners in success... one to one.

When it comes to filling a seminar, you want to partner with someone with the experience needed to get it right every time. OLINS has been responsible for filling over 320,000 seminar seats to date.

For seminar marketing it is critical that the event be promoted early enough to allow time for responders to work it into their schedules, but not so far in advance that it loses urgency, OLINS has the experience to help with the timing and the expertise to execute the campaign on time. But it’s not all about timing and execution, targeting is also critical and OLINS’ expertise at targeting the right prospects will increase your sales teams’ success rate.

When customers respond, it is critical to have the processes in place to ensure a smooth, professional, and easy scheduling confirmation... Our experience with seminar marketing will ensure that you optimize your marketing dollar by filling seats.

OLINS – Your partners in success... one to one.

OLINS understands that, as a sales professional you earn your living by making the sale. You understand that you need marketing to attract prospects – together we can help you grow your business and increase your success. We will take care of generating the interest for your seminar, and our OR3 feature will help you capture responses and schedule attendees more effectively. You invest a lot of time, energy and money into putting on seminars, every seat that goes empty is a lost opportunity. OLINS understands the nuances of timing, scheduling and response capture that drive a successful seminar program. Let us help you with your program.

OLINS – Your partners in success... one to one.

Today, CMO’s in a variety of industries are recognizing that seminars are a powerful tool in boosting sales force performance. A compelling presentation, a room full of prospects and a handful of sales professionals answering questions and taking orders afterwards can generate amazing results.

By allowing sales representatives to spend more time selling and less time prospecting, seminars can create a "multiplier effect" for a sales force. OLINS can help develop new custom programs or consult on how to refine and optimize your existing efforts to fill your seminars. Filling every seat optimizes your marketing dollars.

OLINS – Your partners in success... one to one.

Today’s marketers know that seminars can be useful sales tools if promoted and executed correctly. However, many agencies aren’t familiar with the unique challenges involved in using direct marketing to fill seminar seats. OLINS has nearly 10 years of experience in generating demand, and we can help you help your clients. Partnering with OLINS can help you drive a successful seminar program for your clients, which in turn, can lead them to allocate more marketing dollars for program expansion.

OLINS – Your partners in success... one to one.

Too often excellent marketing programs are shut down when one or two key changes could have revitalized them and made them highly profitable. In times of strong budget pressures, the difference between a few empty seats at each seminar and a packed room, can mean the difference between continued success and a program’s demise. At OLINS we know how to fill the seats... we know the critical role of timing, scheduling, and response capture in driving a successful seminar program.

If successful seminar sales programs drive your business, OLINS can help you optimize those programs, fill more seats, and take your business to the next level.

OLINS – Your partners in success... one to one.

When the time is right for expansion, OLINS can help you develop strategy and execute plans effectively. Intelligent expansion strategies require acquisition of key data, careful analysis and the knowledge & experience to successfully execute that strategy. Providing prospect lists, effective segmentation, modeling and profiling of customers and territories are all important, but OLINS goes beyond that. We have the tools necessary to act on the modeling & segmentation in order to design territories and regions that optimize sales penetration.

Most business people have experienced, either directly or indirectly, poorly designed territories. We all recognize the symptoms - High travel expense budgets, tired and frustrated sales staff, un-worked leads aging on someone’s desk, eager producers without leads to work. OLINS can help you eliminate all those issues by providing the tools you need to create, manage and monitor effective territories. Ones that will ensure that each sales person has the opportunity they need to thrive and that none of your marketing dollars are wasted. At OLINS, we’ve managed or consulted management of top financial services sales forces, we know where the pitfalls are and we’ve built the tools to help you avoid them.

OLINS – Your partners in success.. one to one.

We are all aware that a major advantage of direct marketing is the ability to get quantitative feedback. This is critical when launching a new product or entering a new market. Early measurable and actionable results can drive changes that ensure a successful rollout. OLINS provides you with response mechanisms, like OR3, that accelerate feedback and shorten that cycle. Our Intellimatch profiling system can help you get the right message to the right prospects. Additionally, our extensive data processing capabilities allow us to analyze early result and provide you with the immediate feedback you need.

OLINS – Your partners in success... one to one.

As CEO the decision rests on your shoulders. Expansion into new markets or introducing new products requires a substantial financial outlay and you can rely on OLINS to help you get the facts that will minimize your risk. We are often amazed by the amount of data some companies have when compared to how little of it they can distill into actionable information. OLINS has invested heavily in technology, it allows us to do thing many competitors cannot. By partnering with OLINS you can access data analysis capabilities, storage capacity and computing power that used to available from Silicon Valley supercomputers or government facilities only a few years ago. Don’t leave your expansion decisions to chance, or rely solely on gut instinct – Let OLINS get you the information you need from the data you have.

OLINS – Your partners in success... one to one.

As a franchisor you want your brand to expand, thrive and grow. A well thought out strategy is a great start, but you need actionable data and information to truly understand the markets you are looking to expand into. We are often amazed by the amount of data some companies have when compared to how little of it they can distill into actionable information. OLINS has invested heavily in technology, it allows us to do thing many competitors cannot. By partnering with OLINS you can access data analysis capabilities, storage capacity and computing power that used to available from Silicon Valley supercomputers or government facilities only a few years ago. Don’t leave your expansion decisions to chance, or rely solely on gut instinct – Let OLINS get you the information you need from the data you have.

Your clients come to you for ideas, advice and expertise. You do a great job of providing all of that, but often you need them to help you by providing you with accurate actionable information. Information they may have in their systems, but can’t easily access. We are often amazed by the amount of data some companies have when compared to how little of it they can distill into actionable information. OLINS has invested heavily in technology, it allows us to do thing many competitors cannot. By partnering with OLINS you can access data analysis capabilities, storage capacity and computing power that used to available from Silicon Valley supercomputers or government facilities only a few years ago. Don’t leave your client’s expansion decisions to chance, or rely solely on their gut instinct – Let OLINS get you the information your clients need from the data they have.

Expansion into new markets or introducing new products requires a substantial financial outlay for your clients and they count on you to help them make it successful, now you can count on OLINS to help you get the facts that will minimize your clients risk and maximize your ability to help them succeed.

The roots of direct marketing are based in the Direct Sale, but as products become more complicated, consumers become more jaded, and the mailbox (or virtual mailbox) become more cluttered, the direct sale is more of a challenge. At OLINS we believe that direct sales can still be carried out successfully if one is careful to follow some key rules:

• Target the right customer through profiling, segmentation and modeling
• Provide sufficient information to convey the benefit and value of the product and generate strong interest
• Avoid information overload, or too many options, that often derail the sale
• Provide a compelling call to action – create urgency with a limited time offer or special incentive.

Each program and each product has unique requirements, OLINS has the breadth of experience and the suite of tools that can help you reach your marketing goals.

Having a sales force doesn’t mean you cannot sell direct as well. Often marketing executives can reach the expansion goals they are looking for by augmenting their sales force’s efforts with a direct sales campaign.

Some are fearful that direct sales will upset their existing sales force, but if handled correctly it can be received positively by the sales force and generate significant incremental business. By using direct sales to expand into new markets or territories you can avoid a perceived threat to the sales force. Using direct sales to test new markets allows you to keep expansion costs down by allowing you to determine market viability before investing in sales force expansion.

Many of the work done for lead generation (list segmentation, creative development, management etc) can be leveraged for a direct sales campaign. Additionally, by combining a direct sales campaign with a lead generation campaign, your sales force will see a benefit to them in the form of additional sales leads. Let OLINS show you how.

OLINS – Your partners in success... one to one.

As CEO you want to make sure sales are optimized and costs are contained. A direct sales campaign can often be an excellent way to test new markets allowing you to avoid the expense of recruiting and training a sales force in a new market until you are sure that the market will support you plans. Additionally, direct sales can be a good way to test consumer reactions to new products before investing in sales force training for that product.

Direct sales campaigns fit in very nicely with lead generation programs since many elements can be leveraged across the two. This enables you to use the direct sales element of the campaign to fill gaps in territories where you may not have sales staff and easily transition to lead generation in that same area once sales staff is in place. OLINS has the breadth of experience and the suite of tools that can help you reach your goals.

OLINS – Your partners in success... one to one.

As the agency business becomes more competitive, every agency is looking to provide greater value to their clients. Partnering with OLINS can allow you to provide more tools and services to your clients without having to incur the additional expense of developing in-house capabilities. Direct Sales campaigns are a challenge for many clients and agencies due to the unique challenges they pose in terms of positioning and execution. They require not only direct marketing experience, but also the tools and systems needed for effective tracking, reporting and analysis? You can leverage our extensive data processing capabilities to provide your clients world class levels of analysis that help drive new strategies and programs.

Agencies are sometimes faced with having to invest in developing in-house capabilities and systems that they cannot deliver cost effectively to their clients. By leveraging OLINS’ expertise you can meet your clients’ needs and control your costs.

OLINS – Your partners in success... one to one.

We all understand that the internet has changed the world and we must remember that it has also changed the way our customers perceive us. Today, most consumers’ first stop when researching a product or service is to "look it up on the internet" or "Google it", and that’s where the relationship between company and customer begins. Understanding that fact is the first step in understanding the importance of managing our internet presence.

Putting up a basic website simply isn’t enough. In order to have a strong internet presence a company must go beyond just a website; it must consider Social Media sites, Product Review sites, online Press releases and numerous other sites that may contain references to the company. Managing your company’s presence in this new arena is possibly more important than the traditional Advertising, and Public Relations efforts of yesteryear. Unfortunately, creating and managing your internet presence can be costly and distract from your company’s core mission.

OLINS has the expertise, tools and resources to help.

As an independent sales professional you understand the importance of your reputation in your profession and your community. You are essentially building the brand that is "you" and you need to build that brand on the internet as well as your local community. Today, most consumers’ first stop when researching a product, service or sales consultant is to "look it up on the internet" or "Google it", and that’s where the relationship between you and customer begins. You need to manage your presence on the internet; Your website, Social Media sites, Product Review sites, etc... and you need to do so without distracting from your core sales efforts. That’s where OLINS can help, we have established an individual internet presence for hundreds of sales professionals, let us show you how.

OLINS – Your partners in success... one to one.

As an executive today you know the importance of managing your company’s internet presence. There was a time when PR and advertising were the bulk of a company’s public persona, but for many companies their internet presence has surpassed the traditional marketing and PR channels. This is not limited to high-tech companies, today’s consumers turn to the internet for information and peer opinion, whether the source is social media, professional reviewers, peer review sites, or simply a Google search to see what’s being said, the internet is often the first step in building a relationship with a new customer.

Managing your internet presence internally can seem like a daunting and expensive task, but OLINS can make it easier for you. We have the experience and tools to help you manage your company’s internet presence effectively and efficiently.

OLINS – Your partners in success... one to one.

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The internet has become a leading resource for consumers and potential franchisees alike. Google, social media sites, your own website, and peer review sites are all important factor in shaping the opinions of potential franchisees, you need to ensure that you are represented positively and accurately in that environment. Today managing your internet presence has become as important as effective PR or good advertising, it is too critical to manage as an afterthought. You cannot afford to allow this important channel to go unattended. OLINS can help you build and manage and internet presence that will help you expand and succeed. Having established and managed the internet presence for numerous highly successful organization and hundreds of independent sales professionals, we have the experience and the tools to ensure that you are poised for success online.

OLINS – Your partners in success... one to one.

In order to be competitive an Agency needs to fulfill their clients’ needs efficiently and effectively. Clients want the continuity and convenience of one agency for all their needs... they may settle for using specialized agencies for PR and internet, but it’s not their preference. Turning away portions of business because you lack expertise in a specific area is not a sustainable long term strategy, but neither is building expertise that you cannot effectively leverage. What’s the solution? OLINS.

We have the experience, tools and resources to help you manage your clients website and social media presence, plus the ability to track and report results effectively. Leverage our resources and expertise to provide your clients with the service the desire.

OLINS – Your partners in success... one to one.